Hotels invest to meet the challenge posed by AirBnB

UK hotels are rising to the challenge posed by peer to peer accommodation providers by investing heavily in their facilities.

Last year saw a 57 per cent increase in spending on hotel refurbishments from £1.03 billion to £1.6 billion, according to research.

But if hotels are to compete with platforms like AirBnB, their management and customer service must match their slick appearance and amenities.

Over recent years the popularity of peer to peer accommodation providers has skyrocketed with AirBnB now boasting about 2.3 million listings worldwide, up from 3000 in 2009. More than 17 million people stayed with AirBnB providers in the summer of 2015 alone.

While travellers benefit from the huge range of unique places to stay at great value, the rise of AirBnB poses a big challenge for the traditional hotel sector.

While AirBnB offers convenience and low prices, hotels can provide a spoiling guest experience which is impossible to replicate in a self-catered rental property.

To compete, hotels must therefore ensure they offer guests unrivalled personal service which justifies the extra spend.  

Owners and managers also need to make sure their hotel is running as efficiently as possible.

An effective property management system, like Hotel Executive, will help by streamlining many front of house and back office functions, the channel manager for instance automatically updates all sales channels from one screen, they do not all require separate manual updates. This saves staff’s valuable time, freeing them up to focus on keeping the customers happy.

If you wish to find out more about how Avon Data can enhance your hotel business, do not hesitate to get in touch!